Privacy Policy

Last update: March 2025

1. Data Controller

The data controller is BLU SRL, based at Via Degli Aranci, 108/110, Sorrento, 80067 (NA),VAT 09151281210. You can contact us at: info@capriblugroup.it.

2. Types of Data Collected

We may collect the following data:

  • Data voluntarily provided (e.g., through contact forms or newsletter subscription);
  • Technical browsing data (e.g., IP address, browser type, pages visited);
  • Data collected via cookies and tracking technologies (see cookie section).

3. Purpose and Legal Basis of Processing

Data are processed for the following purposes:

  • To provide and improve the website services (legal basis: contract or pre-contractual measures);
  • To respond to user requests (legal basis: legitimate interest);
  • To comply with legal obligations (legal basis: legal obligation);
  • For anonymized statistical analysis (legal basis: consent);
  • For marketing and remarketing purposes (legal basis: consent);
  • To manage cookie preferences (legal basis: consent via CookieYes banner).

4. Processing Methods

Data are processed with electronic tools and adequate security measures. No automated decision-making affecting the user is in place.

This website uses technical, analytical, and profiling cookies (first and third-party).

5.1 Consent Management

Consent is requested via the CookieYes banner on the first visit. You can change your preferences at any time via the icon in the bottom left corner.

5.2 Types of Cookies Used

  • Strictly necessary cookies: essential for website functionality;
  • Analytical cookies: for aggregated and anonymized usage statistics;
  • Marketing/profiling cookies: used for personalized ads and retargeting (e.g., via Google Ads, Meta Pixel).

5.3 List of Cookies

Here is the full, automatically generated list of cookies via CookieYes:

 

6. Third-Party Services

  • Google Analytics 4 – Web traffic analytics (IP anonymized);
  • Google Tag Manager – Script management;
  • Google Ads – Advertising and remarketing;
  • Meta Pixel – Facebook/Instagram tracking and remarketing;
  • Google Search Console – SEO performance analysis.

These services may transfer data outside the EEA (e.g., to the USA), based on Standard Contractual Clauses approved by the European Commission.

7. Data Retention

Data are kept for the time strictly necessary to achieve the purposes or as required by law. Consent-based data may be processed until consent is withdrawn.

8. User Rights

You may exercise the following rights under the GDPR:

  • Access your data;
  • Request correction or deletion;
  • Restrict or object to processing;
  • Data portability;
  • Withdraw consent at any time;
  • Lodge a complaint with the Supervisory Authority (www.garanteprivacy.it).

9. Data Security

We adopt appropriate technical and organizational measures to ensure data protection in compliance with Article 32 of the GDPR.

10. Policy Updates

This policy may be updated over time. Updates will be published on this page with the latest modification date.

11. Contacts

For any request or information, please write to: info@capriblugroup.it.